The barbershop was an American cultural icon from the early twentieth century through the late 1960s. For generations, men went to barbershops not only for a fine haircut but for a close shave. At the conclusion of a shave, a scented alcohol-based "aftershave cologne" was applied for its antiseptic quality, to prevent infection from small cuts or damaged skin from a razor. Many alcohol-based aftershaves exist today, to be used not only after shaving, but as body colognes. Aftershaves are also available in lotions, gels, and creams, oftentimes with the added features of soothing and moisturizing. Colognes are strictly used as body fragrances and are most often applied on the chest, upper arms, and at pulse points.